ByteDance & TikTok Timeline

From Startup to Global Phenomenon (2012-2025)

LIVE UPDATES Last updated: January 20, 2025
2012
ByteDance Foundation
March

ByteDance is founded by Zhang Yiming and Liang Rubo.

August

Launch of Toutiao, an AI-powered news aggregator app in China.

Toutiao quickly became one of China's largest news platforms, showcasing ByteDance's early success with AI-driven content recommendation systems.

2016
Global Expansion Begins
September

Douyin, a short-video sharing app, is launched in China.

December

ByteDance becomes the controlling stakeholder of Indonesian news app BABE.

2016 marked ByteDance's first major steps toward international expansion, with Douyin's launch laying the groundwork for what would later become TikTok.

2017
Global Acquisitions & Expansion
February

ByteDance acquires Flipagram (later rebranded to Vigo Video).

May

TikTok is launched outside of mainland China.

November

ByteDance acquires Musical.ly for an estimated US$1 billion.

2017 was a pivotal year for ByteDance's international expansion, marked by strategic acquisitions and the global launch of TikTok. The Musical.ly acquisition particularly accelerated ByteDance's growth in Western markets.

2018
TikTok & Musical.ly Merger
August

Musical.ly merges with TikTok.

The merger marked a significant milestone in ByteDance's global expansion strategy, consolidating its short-form video platforms under the TikTok brand.

2019
Global Milestone Achievement
February

TikTok surpasses 1 billion downloads worldwide.

This milestone demonstrated TikTok's explosive growth and global appeal across diverse markets.

2020
Product Launch & Regulatory Challenges
April

CapCut, a video editing app, is released.

August

The US government expresses national security concerns about TikTok.

September

Oracle and Walmart announce a deal to become technology partners with TikTok in the US.

2020 was marked by both product innovation and significant regulatory challenges in key markets.

2021
Platform Changes
February

Vigo Video shuts down.

June

TikTok reaches 22.

2021 saw significant platform consolidation and continued growth for ByteDance's core products.

2023
Growth & Scrutiny
March

CapCut becomes the second-most downloaded app in the US.

December

TikTok faces increasing scrutiny from US lawmakers over data security.

2023 highlighted both ByteDance's continued success with CapCut and ongoing regulatory challenges for TikTok.

2024
Legislative Action
April

The Protecting Americans from Foreign Adversary Controlled Applications Act passes, requiring ByteDance to divest its stake in TikTok within a year to avoid a ban.

The passage of this act marked a critical turning point in ByteDance's relationship with the US market.

2025
Critical Developments
January 18th (10:30 PM EST)

TikTok suspends services in the United States as the divestment deadline passes.

January 19th

Service restoration following signals of a 90-day extension from the incoming administration.

This critical period represents the culmination of years of regulatory challenges and negotiations between ByteDance and the US government.

Key Takeaways (as of Jan 19, 2025)

TikTok's Future in the US: Service temporarily restored, but ban threat remains without divestiture deal.

Data Security: Ongoing concerns highlight US-China tensions over technology and data security.

Global Impact: ByteDance's Western market expansion faces significant challenges.